About

The Zambia Travel Expo (ZATEX) is a tourism exhibition aimed at highlighting Zambia’s diverse tourism offerings and services. Organised by the Zambia Tourism Agency in collaboration with the private sector and the Ministry responsible for Tourism, ZATEX will take place in Lusaka, Zambia from June 19th to 21st, 2025. This expo serves as a pivotal platform for regional and international hosted buyers and media representatives from key source markets to engage in Business to Business (B2B) and Business to Consumer (B2C) interactions, fostering valuable business opportunities and promoting tourism

The Zambian National Development Plan recognizes tourism as a priority sector, with a strong emphasis on its nature-based attractions, as well as the important roles of culture and related sectors. To maximize tourism’s contribution to socio-economic development, the government has introduced several initiatives aimed at driving substantial growth in tourist arrivals from key international markets. One of the primary objectives is to establish a robust tourism distribution network, ensuring Zambia’s offerings are effectively promoted and accessible to global travelers. These efforts are designed to enhance the sector’s impact on the country’s overall economic growth.

The Zambia Travel Expo (ZATEX) 2025 is set to become the leading tourism event in Zambia, strategically crafted to establish the nation as a key tourism hub in Africa. Scheduled for the third week of June, specifically on Thursday, Friday, and Saturday, ZATEX aims to evolve into a globally recognized platform over the next five years, significantly enhancing Zambia’s profile in the international tourism market. This event will bring together a diverse range of stakeholders, including local and regional tourism professionals, National Tourism Organizations (NTOs), government agencies, conservation groups, non-governmental organizations, investors, local and regional buyers.