Speaker Profile: Jillian Blackbeard

^{_{As the CEO of Africa’s Eden Tourism Association since 2020, I lead an organization dedicated to promoting destination marketing and sustainable tourism across eight countries in the region. Our work connects nearly 500 regional members with global travel trade stakeholders to position Africa as a competitive, world-class tourism destination. With over 15 years of experience in Africa’s tourism industry, my expertise spans destination marketing, management, and travel and tourism. My professional journey includes leadership roles at Botswana Tourism Organisation, Tlhokomela Botswana Endangered Species Trust, and the World Travel and Tourism Council. My efforts are centered on fostering collaboration, driving tourism growth, and aligning the industry’s goals with conservation and sustainability values.}}