Speaker Profile: Mwewa Besa

_{^{Mwewa Besa, FZIM, is a seasoned executive and strategic leader with over two decades of professional experience across consulting, microfinance, retail and investment banking, and academia. Throughout his career, he has demonstrated strong expertise in leadership, strategic management, and business development within the financial services sector. In academia, Mwewa has lectured in strategic marketing programs, with a particular focus on destination marketing and tourism marketing, contributing to the development of future marketing professionals and business leaders. He has held executive director positions in several prominent blue-chip institutions and currently serves as the Chief Executive Officer of TransFrontier Management Services, a firm that is committed to promote sustainable development initiatives and support financial and economic growth across Africa. A Fellow of the Zambia Institute of Marketing (ZIM), Mwewa served as President of the Institute from February 2022 to 2026, following his re-election in May 2024. During his tenure, he championed the growth of the marketing profession, strengthened ethical and professional standards, and spearheaded institutional reforms that enhanced the visibility and influence of marketing in Zambia. His leadership is widely credited with advancing the standing of marketing as a respected and competitive professional discipline in higher learning institutions and the broader corporate landscape.}}